Consumer Goods & Retail·南北アメリカ·2024
フォーチュン500の世界的ファッション・ライフスタイル小売
0%
デジタル売上比率
0%
フルフィルメントコスト削減
+0pts
NPS改善
Back to Our Work
課題
デジタル投資にもかかわらずEC比率は22%で頭打ち、フルフィルメントコストが利益を圧迫、1,200店舗の体験も不揃いだった。
アプローチ
We designed a unified commerce architecture integrating inventory visibility, order management, and customer data across all channels. We converted 300 stores into micro-fulfillment hubs, implemented ship-from-store and BOPIS capabilities, and deployed a clienteling platform enabling store associates to engage digitally with local customers.
インパクト
Digital revenue increased to 38% of total sales. Fulfillment costs dropped by 22% as ship-from-store reduced average delivery distances. Store traffic increased 15% in converted locations, and overall customer NPS improved by 18 points.