Глобальный ритейлер моды и lifestyle из Fortune 500
Доля цифровых каналов
Сокращение стоимости фулфилмента
Рост NPS
Задача
Доля e-commerce застряла на 22% несмотря на инвестиции в цифру; стоимость фулфилмента съедала маржу, а 1 200 магазинов давали неоднородный опыт.
Подход
We designed a unified commerce architecture integrating inventory visibility, order management, and customer data across all channels. We converted 300 stores into micro-fulfillment hubs, implemented ship-from-store and BOPIS capabilities, and deployed a clienteling platform enabling store associates to engage digitally with local customers.
Эффект
Digital revenue increased to 38% of total sales. Fulfillment costs dropped by 22% as ship-from-store reduced average delivery distances. Store traffic increased 15% in converted locations, and overall customer NPS improved by 18 points.